Increase Your Conversions

Optimizely was able to increase conversion rates on the homepage 27% by changing the call to action button text from “Get Started” to “Test It Out.” The hypothesis was that action words would perform better than non-action words and that less process-oriented wording would do better. Seeing a significant increase in conversion rate from “Test It Out,” we concluded that this language made it more clear that the user could try it immediately without a long process. We thought “Get Started” presented a more hands-on, involved process.

Benefits Of Doing SEM Campaigns

Pay Per Click Management (PPC) – The Fastest Way To Get Qualified Leads
Paid search is a viable Internet marketing strategy offering business a great flexibility and control in their advertising campaigns. It can be implemented as a temporary, seasonal or long-term strategy and monthly budgets can be closely monitored and controlled. It is about ensuring that through your Search Engine Marketing efforts you will deliver to the right person, the right message and the right experience at the right time.

The Google Adwords program is currently the largest paid search network and provides advertisers the opportunity to display their advertisements in the sponsored listing of the Google search engine and other Web sites. The Yahoo Sponsored Search program offers many of the same features as Google’s AdWords program.

Measure Your Visits

Our visit quality analysis doesn’t end there however. Because our solution shows you the keywords your visitors use to get to your site, you can then analyze which keywords lead to the highest quality visits. For example, if you have a product that is higher quality than one of your competitors, you may find that visits from people who searched on the competitor’s name will lead to an above average conversion rate.

This is because your visitors search on the name of the competitive product, see your ad and then click through to your site. Once they realize that your product is better they stay on your site (and never go back to your competitor’s site). But how would you ever know this if you didn’t tie the visit into your CRM and web site so you could see the duration, score and number of page views alongside the keywords, referring search engine and conversion (i.e. web form completion) information?

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Measure Your Visits

There is a lot going on that you may never see until you tie everything together. CRM + Marketing Automation + Web Analytics. Give us a call and we’ll show you how.

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Local SEO

Search engine optimization (SEO) increases the visibility of your brand online by making your site easier to find for people as well as search engines.

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Google Adwords

Digital advertising is a quick and effective way to drive traffic to your website.

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Brand Strategy

During the discovery process, we take the opportunity to learn about your business (and what sets you apart from the competition) as well as your customers (and your unique relationship with them).

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Web Analysis

To make your web analytics easier to keep track of, we create a custom dashboard where you can find up-to-the-minute data on all of your most important web analytics metrics.

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