Increase Your Conversions
Optimizely was able to increase conversion rates on the homepage 27% by changing the call to action button text from “Get Started” to “Test It Out.” The hypothesis was that action words would perform better than non-action words and that less process-oriented wording would do better. Seeing a significant increase in conversion rate from “Test It Out,” we concluded that this language made it more clear that the user could try it immediately without a long process. We thought “Get Started” presented a more hands-on, involved process.
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