As a company just beginning to start out in business, you need to to target your potential clients online, as 97 go online to find a business. One of the most efficient ways to do this is by using search engines, such as Google and Bing. Unless the potential customer has already heard of you or been recommended, they wouldn’t be searching your brand name. This is why Search Engine Optimisation (SEO) has to be at the forefront of your marketing strategy and an important consideration when planning your business. A start up that implements a strong SEO strategy during developing a business plan is more likely to achieve success through setting the foundations of the business with necessary SEO components.

So how can startups achieve SEO success from the start? This blog will address how to consider SEO while developing your business plan.

The most fundamental SEO tips for Start-Ups

Starting a business is not an easy process and it becomes even harder when rapid expansion in on the cards. If you’re just starting up, you need to be there in as many of your potential customers touchpoints and digital platforms to advertise your products or the services you are offering, especially social media platforms and search engines. For any start up or small business, a solid SEO strategy is essential to driving growth and brand awareness, therefore these tips will help to take your small business to the next level:

  • Know your target audience
  • Fix technical issues and optimize your page
  • Register and optimize Google My Business
  • Manage the local business listings and citations

  • Add schema markup
  • Register with Google and Bing webmaster tools
  • Register with Google analytics

The crux of any good digital marketing campaign is to identify the specific characteristics of your ideal customers, including geographic, demographic, and psychographic variables. This is very important because you will know who you are selling to and your target market. When you know who your target audience is or will be, it becomes easy to market your products or services, create content and search for the keywords to use among other things. Therefore, you need to research your target audience to make the right choices. The more you know about your audience, the more powerful your digital marketing efforts will become.

Register with Google analytics

Even though the webmaster tools can offer you a wide range of information from about search engines, Google Analytics offers a lot of information about users’ views. Knowing your users’ views is important because you will know their experience on your website and understand how you can offer them a better experience by improving your content or services. Google analytics should help you find out the following:

Google’s Webmaster Tools are essential for any strong SEO effort. To understand their full potential, it’s helpful to think about what Google Webmaster Tools’ role is for webmasters: it helps you see your website as Google sees it. The tool set gives you insights into what pages have been indexed on your site, what links are pointing to it, your most popular keywords, and much more.

  • The most popular landing pages
  • The most popular exit pages
  • The pages that are commonly visited
  • Major traffic sources on your page